Your window to the global audience...

Whether you are a business owner, a manager, self employed or you just have a passion for something as your hobby, certainly you must have considered having your own website. Many questions come to mind when making the decision to take the first step in that direction.

What is the point of investing in the Internet?
What advantages can I get from it?
What does it take to have your own website?
Is it worth to spend my own means and become
a citizen of a global village?

There can be only one answer to those questions:

Internet is your window to a global audience.
Start here with EXELL GROUP, and we will make
the creation of your website an experience!

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Great opportunities...

Internet provides great opportunities for the startup companies or established businesses. Presentation of your company and its offers through the website brings significant savings in comparison with conventional mass-media advertising, such as television, press, radio, catalogs, etc. However, to feel measurable benefits from having your own ‘homepage’ you should approach to it in a serious, professional and well-thought-out way. Website creation without adequate preparation often brings more loss than benefit. But, on the other hand a professional approach to the Internet does not have to equal high costs.

When you present your product or service on the Internet you should bear in mind that from this point on, it will be accessible round the clock, without any additional costs and will be accessible, wherever Internet users are. This means potential millions of clients. It should not surprise the fact that well-thought-out and skillful presentation of your company on to the Internet means an increase of visitors to your website, and what follows … profits.

Exell Group, Inc. is a company, which offers a complex range of the Internet services. They involve web pages designing, maintaining, upgrading and promoting on the Internet.

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Effective Internet solutions

We provide effective Internet solutions that will help our clients succeed. The projects we create are distinguished in comparison with other Internet websites. They are characterized by vivid colors, original layout, simplicity and elegance. We always take note of the service load speed and an ease of surfing. Even an extremely developed offer can be presented in a legible way.
The Internet website just like an advertisement in press, on a billboard or commercials on the radio or TV is aimed at strengthening the company brand and gaining new clients, but it also should contain the most essential information on the company. All information addressed to a wide audience, shows the company as well as the direct approach to a client. The rule is simple – a well made and professionally presented website attracts new visitors and retains current customers, the one made with little effort repels. Exell Group offer professional preparation of a website including text and graphics.

Our website design provides:

• An interesting layout
• Modern and unconventional ideas
• Ease of adjustment to the needs of the future users
• High functionality
• Low cost

The material presented on your web pages can contain the following elements: a company logo, navigation menu, text, graphics elements (such as background or foreground images, animations or photos), files to download, price lists, product lists, e-mail access, other websites links and complex tools to exchange information (ex: contact forms). To get the intended effect we use the following technologies: HTML, FLASH, PHP, ASP, XML, JavaScript, CSS, MySQL, MsSQL.

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Layout designing

The website content and layout designing requires webmaster’s or client’s cooperation. For example, it can proceed as follows:

• Initial consultation to get to know the company’s line of products or services offered and expectations as for its presence on the Internet.
• Developing of the functional scheme, i.e. the concept of contents division, the way of navigation on the website and mutual links amongst them.
• Developing of layout, i.e. the offer of elements location on the website along with simultaneous taking into consideration client’s suggestions and technological limits.
• The presentation and approval of layout along with the functional scheme and collection of all material left.
• Coding and programming, i.e. implementing service that consists of combining all of the elements into one Internet service operating in an efficient way.
• Testing and subsequently presenting test versions of the Internet service to the client to collect observations on the final layout and functionality.
• Optimizing and loading of the approved project on the target server.
• Registering in browsers and browsing catalogs.

Our detailed offer in the field of designing and implementing Internet services can be divided, but is not limited to the following packages:

BASIC

Package for individuals and small companies.
The website that fulfills a specific electronic business card in the Internet, it consists only of one web page developed graphically that contains short company’s presentation – the range of activities, graphic logo, address information, contact form or an access map. It is an ideal way of presentation for small businesses or start-up companies.

Example 1 basic
Example 2 basic

PREMIUM

Package for small and medium sized companies.
This option allows a deeper presentation than e-business card. The stress is put on esthetics and layout. The Premium package is a website similar to the one you are browsing right now. Apart from the main page you can attach a few sub pages along with pictures, forms and survey. This option is designed for medium and small sized businesses that want to present its offer on the Internet.

Example 1 premium
Example 2 premium

GOLD

Package for medium and large sized business.
It is an option for the most demanding clients – unlimited number of sub pages, photos or articles, equipped with many elements, which allow interactions with a user. Usually it is a completely operating Internet application connected with a database. This option does not contain any limits – the latest technologies are used. Apart from that, we can implement a special application that allows administering and editing texts included in the website through special, protected with s password forms. It can allow an immediate updating of the page contents.

If you have an Internet page, remember to update it and change it over the time. What will a visitor to your website think if the last update was done a year ago? One might think that the current visited company does not exist. One click on the BACK button of the browser, and your potential client selects another website from their search results list. Such a situation does not have to take place. We can make any modifications of a website; we can develop it, change the layout and do any other activities that will enhance your company’s image.

Moreover we can take up designing of individual service elements (animations, graphics and scripts).

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Your web page successful

Creating a website and an Internet presence of your business, it is a very important first step. But, it will not bring more customers or it will not attract more business by itself. Even the best designed website will not work if it does not have a community that takes advantage of its offer. When you commission us advertising and promoting of a website you gain such a community. Our experience and knowledge allows us to determine what promotional means are the best for your company, who the advertising should be addressed to or the form this advertisement should be presented in.

The most decisive factor, which makes your web page successful, is the possibility of finding it through the Internet search engines. As the research done amongst browsers shows most of them (from 60 to 90%) visit Internet pages through the search engines. If someone wants to find a specific product, service or a piece of information an Internet user types in the browser’s frame (ex: google.com, msn.com, lycos.com, yahoo.com, aol.com … ) a word or a phrase, which is mostly associated with the targeted interest. When looking through the list of search results, users visit the web page addresses that interest them starting from the first page. In most cases the addresses that fall in the further positions have minimal chances to be visited.

It is important to note, that visitors that come to your website through the search engines are very “precious guests”, because they are interested in a product, or a service connected with the specific page. The number of accidental visits in this case is minimal.

A successful promoting of a web page in the Internet search engines radically increases a chance of visiting them and assures the company domination over their competition.

After preparing and accepting the accomplished Internet service we start to popularize it in the Net. We find an adequate group of words that are connected with the subjects of the page and which make it possible to find it easily on a page by the interested visitors. We optimize the page code; the aim of this activity is to adjust the page structure for the search engine mechanisms to provide expected top positions on the search results lists. After this we register a service in the search engines and the catalogs. We add the page to all the significant browser systems.

Positioning of the page is the final phase of our work. Thanks to the developed methods we introduce your web page into top places in the search engines. It is strongly the most difficult and the most significant task of key importance for the success of a website.

You can order with your package or as a stand alone service a monitoring of your web page position with the major search engines. Within the framework of the monitoring service we provide a constant control of the page position; if it worsens we take suitable actions. The changes of the page position come from the modifications of the search engine’s logic, competition activities and constantly increasing number of new pages submits.

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Exell Group is the partner you can rely on !